Human Intelligence to make 

intelligent business decisions

When it comes to “people” we believe we can provide business-critical

human intelligence quicker, better, and cheaper than our rivals.

Our skills draw on our combined experience of behavioural analysis
in the diplomatic and security services and front-line business.
Know what people are really thinking – not just what they choose to say!

The security and diplomatic world analyse people using scientifically proven research into instinctive behaviours.

They know that, when triggered, people’s limbic responses signpost their inner thoughts.

Equally, our public “footprint” can be analysed to identify our values, motivations, sensitivities, and idiosyncrasies.

We give you this in-depth understanding of people to inform your business-critical decisions.

Martian looking out through his telescope

We offer tailored Master Classes covering body language, deception detection, values elicitation, and statement analysis – making you a better observer of people and situations, increasing your critical faculties, and identifying needs.

We help you increase your personal impact through media and presentation training.

We coach together combining behavioural analysis, solution-focused therapy, and hands-on experience in facing many of the challenges that confront our clients.

Our training is supported by a comprehensive training library comprising videos and tutorials.

OPTIMISATION & RESOLUTION


Most “office politics” or internal conflicts are engendered by mutual misunderstanding when people work towards the same goals – but in different ways. 

We provide specific, actionable advice on how to work individual to individual to create mutual trust and respect – the bedrock of effective teams. 


The art of negotiation is highly choreographed and designed to get results. 

We support you by creating a plan to identify mutual interests, coincident values, motivations, and unearthing hidden factors blocking progress.

We support you as a silent partner to bring behavioural insights and strategic input.

The aim is to help you tailor your negotiation, reduce friction, and create trust – in real-time and at speed.

REMOTE ANALYSIS


The sciences allow us to build a description of a person/team before you meet them.

Our proprietorial ‘Insights AI’ offers a depth and breadth of analysis that delves deep into understanding potential business partners or key hires, analysing behavioural patterns, risk factors, and reliability.  

Critically it can be done without having to meet the subject.

This service is more than just a tool; it’s a strategic asset, redefining how you approach significant business decisions.

ABOUT US


Paul Gutteridge

Paul Gutteridge is a behavioural analyst and investigative interviewer. He is an Honorary Fellow, Edward Cadbury Centre University of Birmingham, Senior Fellow at the Next Century Foundation, holds a Diploma in Logotherapy and Existential Analysis and Advanced Forensic Statement & Content Analysis. He has been trained in the US, UK and by experts from the Middle East and is specialist is reading people and situations. He has spent the last 20 years engaged in high stakes negotiations in the diplomatic and security world.

Paul Gutteridge

Paul Gutteridge

Paul Gutteridge is a behavioural analyst and investigative interviewer. He is an Honorary Fellow, Edward Cadbury Centre University of Birmingham, holds a Diploma in Logotherapy and Existential Analysis and Advanced Forensic Statement & Content Analysis. He has been trained in the US, UK and by experts from the Middle East and is specialist is reading people and situations. He has spent the last 20 years engaged in high stakes negotiations in the diplomatic and security world.

Mark Evans

Mark Evans is an accredited executive coach. Previously he enjoyed a successful career in banking primarily with Royal Bank of Canada and JP Morgan. As a member of the senior leadership teams with both he combined team building and client facing responsibilities – and brings context and understanding to this training.

Mark Evans

Mark Evans

Mark Evans is an accredited executive coach. Previously he enjoyed a successful career in banking primarily with Royal Bank of Canada and JP Morgan. As a member of the senior leadership teams with both he combined team building and client facing responsibilities – and brings context and understanding to this training.